About Us

We source and sell only the finest quality handmade Moroccan Berber rugs, also known as Beni Ourain rugs.
Our company logo was inspired by the distinctive lozenge pattern found on so many of these stunning rugs, and every time you see this symbol, you can rest assured you are buying a rug which has been carefully hand picked for its simple, yet sophisticated design, its lightness of colour, and for its sumptuous texture. Our rugs are made using wool from the sheep found in the Atlas mountains in northern Morocco. The particularly lush pastures found in this part of the country yield some of the finest quality wool in the world.

All our rugs are 100% handmade, 100% natural and 100% un-dyed.

Our service is first class too and our friendly and knowledgable sales assistants are ready to help you via the Internet, the telephone or in person, at our By Appointment Only showroom in Parsons Green. We are so confident in the quality of our rugs that we are able to offer you a free, no obligation, in-home demonstration service, in selected postcodes of London. In the comfort of your own home you can select the rug of your choice and be sure it is the right one for your home.

We are passionate about everything handmade and natural from the country of Morocco and beyond. Keep an eye out for some new products arriving soon.

As the great English poet John Keats once said;

'A thing of beauty is a joy forever'

So why not go ahead and treat yourself to one of the beautiful handmade products on our site today?